How Does the Smart Speaker "tmall Elf X1" Shoulder Ali's Prospect in the Smart Speaker Market

On June 22, Tencent launched the intelligent voice product "Tencent cloud microenterprise" at the Tencent cloud summit, and built an open voice application platform;

On July 5, 13 days later, baidu held a Baidu AI developer conference, announcing the acquisition of kitt.ai, the most famous wake-up technology company in Silicon Valley, and launched duer OS chip and intelligent voice platform;

Baidu releases duer OS open platform

Also on July 5, Ali released its first smart speaker "tmall elf X1", equipped with Ali's intelligent voice assistant aligenie, for 499 yuan.

Although the big three released two products: smart voice / smart speaker, there is no doubt that Amazon's hot echo smart speaker and Alexa voice assistant are the only reason for their commitment.

Amazon's sales of echo smart speakers exceeded 7 million in January this year, accounting for 70% of the market share of the whole smart speakers. Before echo, this market was still wild. Amazon has developed a new market with sales of more than 10 million.

And more importantly, this new market is still growing rapidly. Amazon officially announced that echo sales were nine times higher than 2015 during Christmas 2016!

Alexa, the voice assistant equipped with echo, also benefits from this and is sought after by many third-party manufacturers. At present, Alexa has more than 15000 third-party skills! This figure is 39 times that of Google Voice assistant and 230 times that of Microsoft Xiaona.

Alexa is so popular that Huawei mate 9 overseas version and HTC U11 even choose to pre install Alexa into the system.

70% share and 15000 third-party support. If the smart speaker / voice assistant is the next outlet, Amazon is only one step away from the world overlord.

This should also be the reason why the bat three giants are impatient to launch relevant products. More importantly, the intelligent speaker / voice assistant product is still a virgin land in the domestic market, and the definition of first mover advantage is still tenable.

So who among the big three will succeed more recently?

Both Tencent and Baidu have chosen to build an open platform, operate intelligent voice ecology and provide technical support for third parties, which is a relatively stable and large enough imagination space.

Ali took the lead and directly launched the consumer grade product tmall genie x1499. The ultra-low price is very close to the people, which is tantamount to a direct hand-to-hand fight with competitors.

From the perspective of consumers alone, Ali's approach is more realistic. After all, the products that can afford and buy are good products. In this sense, Ali is undoubtedly closer to the market.

But what about the performance of tmall elf X1? Is it a smart speaker that consumers can love? Can you shoulder Ali's wild hope in the smart speaker Market?

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