Mazda Applies VR Technology to Cars, Which Can Let Customers Experience a New Driving Experience

In order to attract potential customers, many automobile manufacturers have tried to use immersive technologies such as virtual reality (VR) and augmented reality (AR). Mazda is also accepting this trend and is working with shopping center companies to bring virtual reality driving experience to five UK shopping centers.

This retail trip will provide customers with the opportunity to experience the virtual test drive experience of Mazda MX-5 or Mazda cx-5. They wear virtual reality helmets in each car.

The test drive experience will allow customers who choose MX-5 to enter the winding roads of the Italian Alps, an area widely recognized among car lovers because of its excellent driving roads. For customers who choose cx-5, they will be taken to the famous longcross test track in surray to understand the performance of the vehicle.

Customers visiting the Mazda booth can also request to send interactive brochures to their smartphones, book test drives, or learn more about Mazda models. The Mazda coffee truck will also provide snacks, which is based on the classic Mazda Porter taxi minitruck in the 1960s.

Claire Andrews, Mazda's UK marketing director, commented: "the innovative application of VR technology brings Mazda's vitality to consumers in a way that traditional static displays can't do." in addition, "In virtual reality, our goal is to create a sense of integration with the car through an immersive experience. You can get the impression of test drive in Mazda cx-5 or MX-5 without leaving the building." this will bring people closer to the car itself and enable them to appreciate the quality inside and outside the car.

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